Current:Home > reviewsNeed help with holiday shopping? Google wants you to use artificial intelligence -Wealth Legacy Solutions
Need help with holiday shopping? Google wants you to use artificial intelligence
View
Date:2025-04-12 22:33:42
Google is expanding its artificial intelligence capabilities to help consumers shop for gifts during the holiday season.
Beginning Nov. 16, Google will update its Search Generative Experience (SGE), which brings generative AI capabilities into search, to help customers shop.
Google is also expanding its virtual try-on tool to include men’s tops. A feature to generate photorealistic images of what you’re shopping for will also be available in December.
“This is the first holiday season where generative AI is really a part of the larger cultural conversation,” Julie Black, Google director of shopping product, told USA TODAY.
What is Search Generative Experience?
Search Generative Experience is different than a regular Google search as it uses generative AI technology in the search. It is a feature that consumers can opt into in Search Labs on the Google app, the Google home page or on Chrome desktop.
Beginning Nov. 16, the experience will be upgraded to include shopping. Consumers can put in search terms like “great gifts for home cooks” to see results of products to buy or experiences like a cooking class, said Black.
“Through our research, we find that 28% of people find holiday shopping for others difficult because they just don’t know where to shop,” said Black.
The search will also include articles from publishers for consumers to read more about the subject or product, she said.
To opt in, go to goo.gle/sge-gifts
Virtually try on clothes for a variety of body types
Google launched a virtual try-on option earlier this year for women’s tops, but is now expanding it to include men’s tops, said Black.
“Generative AI has created opportunities to help bring the traditional fitting room to life and help you understand what a piece of clothing will look like on you,” said Black.
Google research has found that 80% of online apparel shoppers are more likely to buy a piece of clothing online if they feel confident about how it will look on them, she said.
Beginning Nov. 16, the virtual try-on experience is expanding to include men’s tops with a try-on icon at brands like Abercrombie & Fitch, Banana Republic, J. Crew and Under Armour. A photo library of virtual male and female models range from size extra small to 4XL and represent a variety of body types, ethnicities, hair types and skin tones, Black said.
Photorealistic images coming in December
Another new feature, which will be available in December, will use AI to generate photorealistic images using words put in the search tool to find products based on those images.
The search will be combined with 35 billion shopping listings on Google.
“It allows me to really quickly and iteratively explore visually the space of products and more easily move from what’s in my mind’s eye to what’s in my shopping cart,” said Black.
Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at [email protected] or follow her on X, Facebook or Instagram @blinfisher.
veryGood! (697)
Related
- New Mexico governor seeks funding to recycle fracking water, expand preschool, treat mental health
- J. Crew's Extra 50% Off Sale Has a $228 Dress for $52 & More Jaw-Dropping Deals
- Judge Blocks Trump’s Arctic Offshore Drilling Expansion as Lawyers Ramp Up Legal Challenges
- After the Hurricane, Solar Kept Florida Homes and a City’s Traffic Lights Running
- The Best Stocking Stuffers Under $25
- Alaska Tribes Petition to Preserve Tongass National Forest Roadless Protections
- Is a Conservative Climate Movement Heating Up?
- 7 die at Panama City Beach this month; sheriff beyond frustrated by ignored warnings
- Whoopi Goldberg is delightfully vile as Miss Hannigan in ‘Annie’ stage return
- Padma Lakshmi Leaving Top Chef After Season 20
Ranking
- Selena Gomez's "Weird Uncles" Steve Martin and Martin Short React to Her Engagement
- Trump’s Fighting to Keep a Costly, Unreliable Coal Plant Running. TVA Wants to Shut It Down.
- What is a Uyghur?: Presidential candidate Francis Suarez botches question about China
- Supreme Court rejects affirmative action, ending use of race as factor in college admissions
- NFL Week 15 picks straight up and against spread: Bills, Lions put No. 1 seed hopes on line
- Why Jury Duty's Ronald Gladden Could Be Returning to Your Television Screen
- This Shirtless Video of Chad Michael Murray Will Delight One Tree Hill Fans
- Wild ’N Out Star Ms Jacky Oh! Dead at 33
Recommendation
Military service academies see drop in reported sexual assaults after alarming surge
5,500 U.S. Schools Use Solar Power, and That’s Growing as Costs Fall, Study Shows
American Idol Contestant Defends Katy Perry Against Bullying Accusations
After the Hurricane, Solar Kept Florida Homes and a City’s Traffic Lights Running
Former Syrian official arrested in California who oversaw prison charged with torture
This Flattering Amazon Swimsuit Coverup With 3,300+ 5-Star Reviews Will Be Your Go-to All Summer Long
DoorDash says it will give drivers the option to earn a minimum hourly wage
Federal judge blocks Kentucky's ban on gender-affirming care for trans minors