Current:Home > reviewsNeed help with holiday shopping? Google wants you to use artificial intelligence -Wealth Legacy Solutions
Need help with holiday shopping? Google wants you to use artificial intelligence
View
Date:2025-04-13 10:42:59
Google is expanding its artificial intelligence capabilities to help consumers shop for gifts during the holiday season.
Beginning Nov. 16, Google will update its Search Generative Experience (SGE), which brings generative AI capabilities into search, to help customers shop.
Google is also expanding its virtual try-on tool to include men’s tops. A feature to generate photorealistic images of what you’re shopping for will also be available in December.
“This is the first holiday season where generative AI is really a part of the larger cultural conversation,” Julie Black, Google director of shopping product, told USA TODAY.
What is Search Generative Experience?
Search Generative Experience is different than a regular Google search as it uses generative AI technology in the search. It is a feature that consumers can opt into in Search Labs on the Google app, the Google home page or on Chrome desktop.
Beginning Nov. 16, the experience will be upgraded to include shopping. Consumers can put in search terms like “great gifts for home cooks” to see results of products to buy or experiences like a cooking class, said Black.
“Through our research, we find that 28% of people find holiday shopping for others difficult because they just don’t know where to shop,” said Black.
The search will also include articles from publishers for consumers to read more about the subject or product, she said.
To opt in, go to goo.gle/sge-gifts
Virtually try on clothes for a variety of body types
Google launched a virtual try-on option earlier this year for women’s tops, but is now expanding it to include men’s tops, said Black.
“Generative AI has created opportunities to help bring the traditional fitting room to life and help you understand what a piece of clothing will look like on you,” said Black.
Google research has found that 80% of online apparel shoppers are more likely to buy a piece of clothing online if they feel confident about how it will look on them, she said.
Beginning Nov. 16, the virtual try-on experience is expanding to include men’s tops with a try-on icon at brands like Abercrombie & Fitch, Banana Republic, J. Crew and Under Armour. A photo library of virtual male and female models range from size extra small to 4XL and represent a variety of body types, ethnicities, hair types and skin tones, Black said.
Photorealistic images coming in December
Another new feature, which will be available in December, will use AI to generate photorealistic images using words put in the search tool to find products based on those images.
The search will be combined with 35 billion shopping listings on Google.
“It allows me to really quickly and iteratively explore visually the space of products and more easily move from what’s in my mind’s eye to what’s in my shopping cart,” said Black.
Betty Lin-Fisher is a consumer reporter for USA TODAY. Reach her at [email protected] or follow her on X, Facebook or Instagram @blinfisher.
veryGood! (4)
Related
- California DMV apologizes for license plate that some say mocks Oct. 7 attack on Israel
- Global watchdog urges UN Security Council to consider all options to protect Darfur civilians
- John Travolta Shares Sweet Tribute to Son Benjamin for His 13th Birthday
- Beijing court begins hearings for Chinese relatives of people on Malaysia Airlines plane
- McKinsey to pay $650 million after advising opioid maker on how to 'turbocharge' sales
- Mississippi State football hires Jeff Lebby, Oklahoma offensive coordinator, as next coach
- College football Week 13 grades: Complaining Dave Clawson, Kirk Ferentz are out of touch
- BANG YEDAM discusses solo debut with 'ONLY ONE', creative process and artistic identity.
- 'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
- Kaley Cuoco Celebrates Baby Girl Matilda's First Thanksgiving
Ranking
- Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
- Kaley Cuoco Celebrates Baby Girl Matilda's First Thanksgiving
- The body of an abducted anti-mining activist is found in western Mexico
- China calls for a cease-fire in Myanmar fighting but will continue its own border drills
- 'Malcolm in the Middle’ to return with new episodes featuring Frankie Muniz
- Artist Zeng Fanzhi depicts ‘zero-COVID’ after a lifetime of service to the Chinese state
- Secrets You Never Knew About Britney Spears' ...Baby One More Time
- Man celebrates with his dogs after winning $500,000 from Virginia Lottery scratch-off
Recommendation
San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
More than 32,000 hybrid Jeep Wrangler 4xe SUV's recalled for potential fire risk.
Dead, wounded or AWOL: The voices of desperate Russian soldiers trying to get out of the Ukraine war
Michigan, Washington move up in top five of US LBM Coaches Poll, while Ohio State tumbles
Federal appeals court upholds $14.25 million fine against Exxon for pollution in Texas
Environmental protesters board deep-sea mining ship between Hawaii and Mexico
Stray dogs might be euthanized due to overcrowding at Georgia animal shelters
Pope Francis has a hospital checkup after coming down with the flu